This category of design can be put into any sector, and so the design is influenced by the type of client.
Promotional material can have any kind of concept and the type of brief can be open or closed, it depends on who the graphic products are being designed for. There is a lot of creative scope within this kind of design, from formats such as posters, to unusual objects such as memory sticks and tea cups. Anything can be used to promote something. Clever concepts stand out to me just as much as paper products such as business cards. There is the opportunity to use objects influenced by the company it's promoting too and that excites me.
Edibles produced and packaged nicely to promote a company. This would work best for a chocolate company, but studios of self branding would work with this concept too. It's fun, small and still promotes something.
Ro & Co Studio produced the above range of cordials for their clients as an annual gift to thank them. this promotes their business in a clever way, and uses objects instead of posters, postcards or anything else completely paper based.
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