Sectors
• Tourism
• Public information
• Food
• Retail
I have classified my areas of interest by also looking at the sectors that they cater for. The type of design that has been made for a space has to have the scale, legibility and overall aesthetic fully considered. The function of them dictates how they are seen and interacted with, and so they need to be placed where people will see them and be able to understand. They need to sing in unison with the rest of the branding with the business or environment. Museum wayfinding and signage is different to cafe and restaurant graphic, but both of them appeal to me. Museums have a much wider range of a target market in comparison to a cafe of restaurant, and so I would imagine it is harder to design for such a wide range of people.
The icon design sits well with the branding of this coffee shop, and does not need to use the English language to convey it's meaning. The natural wood texture works well with the flat icon designs.
Large window decals are something I really want to design, and this menu design reminds me of stamp design where information is broken up with boxes.
Wayfinding in museums and similar places need to look quite neutral, and they risk ending up not having as much personality as eatery signage, however the production and the material it is made from can really influence whether they are interesting pieces of design in themselves or not.
The Capital Kitchen branding is some of my favourite work that I have seen recently, and the icon design made from the utensils and objects used in store make for interesting and engaging large scale design.
This caught my eye as this makes the viewer look at the design in a different way, by looking down instead of up, giving it an interactive feel.
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