We initially came up with the name 'Coalesce' and that brought upon the idea that four people are coming together to make something as a single unit, and that's the main definition of coalesce. Some peer feedback brought about the general opinion that the name is pretentious and most people didn't know what it meant. A simpler name like Bind felt fitting to our practice and drew upon the traditional methods we wanted to capitalise on a unit.
Some logo and identity experimentation here. The eventual logo that was decided on has an elongated I to suggest the spine of a book, and a stamp like border placed around the outside. We wanted to achieve something very simple that could be transferred to any number of mediums, and something in a block colour, and a flat vector drawing would suit that need.
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