Who Am I? Who Are They?

What are my professional/creative aims and how do they relate to the needs of the client group?

The aims I am developing over the course of this degree have evermore lent towards the need and supply of retail for graphic products. The types of graphic product I am most interested in designing so far throughout my development is packaging graphics for food and drink. This is the key area that I plan to focus on and further. The collateral that relates to food and drink packaging could be placed within the sector of food and drink retail, and the restaurant and cafe business. The tertiary sectors to food and drink retail could include specialist stores selling a limited range of products, along with other retailers such as cosmetics, book, music and clothing.

Point of sale is an area I am increasingly interested in. There is scope for a a wide range of graphic products to be created for this kind of area, along with art direction, and an interactive aspect. Every retail store has various kinds of point of sale or promotional material and so this is an essential component for the company to make sales, along with the overall branding, identity and most important of all, the product itself.

Graphic products I also enjoy designing for, or would like to design for are menu's, bags, business cards, wrapping, covers, wall or window decals, wayfinding and signage, leaflets and graphics for uniforms. The overall branding and identity of a company will need these key components to convey themselves as a company and to find a point of difference to it's competitors.

Web and interactive aspects are important for any company too, and I would like to think that I have the ability to transfer my skills across to this type of practice. Although I do not have aims for this to be my speciality I have enthusiasm for it and I would like to design an interface for a web developer to code as part of a collaboration practice. There are pieces of knowledge about how web design works when I am not coding the website, for example how it would function, and so the design has to fit into how the web developer works to an extent, and so I aim to develop this skill over the rest of the second year and the third year.

Branding is something I am always looking at online, and the kind of brief that stands out to me is the kind that is driven by a strong concept. The projects I am always attracted to are restaurant/cafe or food retail branding. Here are some examples of what I would consider successful branding.