14.3.13

Who Am I? Who Are They?

Services that relate to my personal interests and skills.

From looking at my personal and skills, the services that most relate to these are;

• Food retailers

Food retailers need services in graphic design where it relates to food packaging, business cards or other promotional material, bags, wrapping, logo, identity, point of sale, website, apps.

Within food packaging, the product is the most important aspect and so the packaging would need to reflect this. How the products are promoted

• Retailers for clothing, books and music or cosmetics

For retail, the kind of graphic products that could be produced include point of sale printed material such as large scale product suggestions, advertising a new product or wayfinding. Product placement and art direction could also fit into this category. Bag design, logo and identity design, packaging for product, leaflet or other promotional material, website and apps including point of sale on the website itself.

• Restaurants/cafe's

A slightly different sector where menu design and other collateral such as crockery and cutlery could even become graphic products. For the eatery sector this is where food is distributed to the customer to eat there and then as opposed to food retail where the food is bought there and then taken home to consume and so wayfinding and signage need to come into play where eatery's are concerned. Menu design can be taken to different scales, and so wall menu and smaller paper based handheld menu need to correspond to eachother. Logo and identity design, uniform graphics, promotional material, loyalty cards, website and apps.

There are many avenues within the retail sector, however I have learnt that they all need to come together to create a one working unit, and so a developed concept needs to hold these components together.

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