Ditto Press came to talk to us about publishing on a small scale and editorial design. He began by talking about his early life, where he lived a fast lifestyle, going to raves, taking drugs and generally being reckless. This mixed with his love for horror movie posters, and other morbid things made him go take a course in design in London. he experimented with his creativity capabilities, and enjoyed collaborating, and this sparked a love for research projects, and for collaboration.
He went on to tell us about his endeavours in self publishing, and printing with a risograph printer. A free magazine he designed and produced called FUN, was a labour of love, and he printed a magazine that culminates all of his favourite aesthetics, and this magazine was given away for free similar to Vice magazine, and made available in shops. He explained that it was hard work, and that although it was really FUN, to make... there wasn't actually any financial reason to do it, but it gave Ditto Press media attention, and advertised them.
He started to talk about the process of researching and building content for publishing design, and he went onto explain that he enjoyed the process of going to talk to people, and interacting with them in order to build a story, and making books surrounding subject matter/or a number of various subjects.
Overall, the aesthetic that he likes obviously drives his work, as his desire to create is fuelled by a love of a certain style. His work is very masculine, and 'low fi', and so it doesn't appeal to me particularly in terms of subject matter, and the way it looks, but I admire his tenacity to go and talk to people, interacting with them and gaining content for his work. The layout and editorial design is something I also think makes Ditto important to take notice of.
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